Our Story
Our Story
BabesRising is an extension of our Founder, Shannon Keating’s heart. As a young woman, Shannon was someone who always seemed to have “everything together” on the outside. On the inside, however, she was deeply struggling.
With her gift of social grace, Shannon was ease-fully able to navigate her social circles and always found herself surrounded by wonderful friends. She also grew up in a supportive family. However, even with this support around her, Shannon internalized shame around the thoughts and feelings she had about herself, as well as her relationship with food and body image.
Shannon desperately craved positive female role models, but lacked examples around her of women who could show her what a healthy, loving relationship with food, body, and self could look like. She didn’t know how to open up to her friends about the challenges she was facing.
Shannon was scared that if people knew about the things she was going through, they would judge her or only see her challenges/insecurities vs. seeing her true self.
While in college, Shannon was in a sorority, and noticed that all the girls surrounding her were struggling with similar things to her –
Seeking validation in the attention/approval from guys
Taking laxatives and dieting pills
Using restrictive diets and cleanses to keep the weight off
Numbing through drugs and alcohol to mask the pain and insecurities they felt on the inside
And the list goes on & on…
Yet nobody was talking about things, opening up to one another, or supporting each other through it.
During those years, Shannon also experienced a few gnarly health challenges (gut issues and an autoimmune condition), which motivated her to dive headfirst into the world of holistic health - using food-as-medicine and intentional supplements and lifestyle practices.
Shannon was falling in love with the world of holistic health, however she was still deeply struggling with her mindset, mental health, emotions, and relationship with food and body image.
Shortly after graduating college, Shannon had a massive wake-up call – she realized that she had spent her entire life judging, criticizing, comparing, and trying to be “perfect” herself. Yet she had no clue how to genuinely love herself.
So she committed to learn how to love herself – for herself and so that one day she could teach other young women how to do the same.
Shannon knew deep down that she wanted to give back to her younger self — to provide solutions for young women who are facing the same challenges that she went through, which are only getting worse due to growing up with social media.
In 2020, at the beginning of COVID, Shannon reached out to a couple amazing juniors at CU Boulder, Addie & Isabel, to ask if they’d support her dream in creating a platform to support, empower, and inspire young women. They excitedly agreed & BabesRising began as a passion project for them during COVID times. They created content on social media, conducted interviews with inspiring young women from around the world, and led empowering workshops – on topics from manifestation to self love to body image to Human Design.
In 2021, Shannon joined a business program to help expand her vision for BabesRising, and solidify her mission:
To provide young women with the support, tools, resources, and community they need to overcome any challenges, obstacles, and insecurities that are getting in the way of them truly thriving in our world, as their most vibrant, authentic selves.
Shannon reflected deeply around what truly helped her overcome her eating disorders and mental health battles, and finally feel confident, secure, and in love with who she was, at her core. She chatted with her 1:1 coaching clients and interviewed dozens of young women and their mothers to pinpoint the challenges they were facing and barriers to getting the support they really needed.
Over the past several months, Shannon has been pouring her time, energy, and resources into BabesRising, and is so proud and honoured to see the impact it is already having in young women’s lives..
She knows that every single challenge she went through was shaping her into the woman she needed to be to have the experience, empathy, skillset, personality, and passion to create BabesRising.
Since then, BabesRising has created its signature online coaching platform, designed to intentionally support young women by providing them with — Education, Tools, Mentorship, and Community.
While Shannon is the “Visionary” behind BabesRising, she knows that BabesRising was never intended to be a solo-endeavor. Since the revamp of the original passion project, Shannon has excitedly invited Advisors, Coaches, and Ambassadors into the company to help fuel the mission with their synergistic energy.
Every single woman involved with BabesRising comes with her own unique story and a shared passion to support, inspire, empower, and encourage young women to love themselves and change our world.
